Bye Buy American Pie

Show Notes

America, the brand, is becoming toxic.

Is Brand America In Trouble?

Welcome to the U.S. Department of State's Brand System.

Welcome to Brand USA.

How the next president can fix America’s ‘brand’ — and show the world we deserve to be admired.

Ezra Klein and Derek Thompson, Abundance.

Georges Bataille

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Mark Kingsley, Universal Principles of Branding:
100 Key Concepts for Defining, Building, and Delivering Brands.

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Tom Guarriello, PhD, The Meaning of Branded Objects:
Why Some Things Matter More Than Others.

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SVA Masters in Branding program.

Music courtesy of Mikel Rouse.

Dr. Tom Guarriello.

Mark Kingsley.

Melinda Welch.